Article date:  05/03/2010

Writing has never smelt so good thanks to a new range of scented gel pens.

Launched by the leading* rollerball pen brand uni-ball, Signo Scents are available in ten fruity and sweet smells to liven up retail spaces across the UK.

Sold individually or in packs of three or five, the scented pens will soon become the talk of the playground as children collect them to write essays that stink and draw pictures that pong.

Stuart Barker, marketing manager at Mitsubishi Pencil Company, said: "We are really excited to be announcing the arrival of uni-ball Signo Scents.  We are confident that they will prove to be hugely popular thanks to the eye-catching packaging, point of sale materials and dedicated microsite we have created.

"We hope that by making the pens smell sweet and fruity, we can help develop the enjoyment of writing to further strengthen our foothold in the writing instruments market."

Scents available include Strawberry Pink, Orangey Orange, Blueberry Blue, Pineapple Yellow, Coconut Brown, Cola Black, Soda Blue, Cherryade Red, Bubblegum Pink and Mint Green.