Article date:  26/06/2009

With the new Back to School season fast approaching, Mitsubishi Pencil Co., owner of leading stationery brand uni-ball, offers retailers a wide range of products that instantly appeal to children and students.

On the look out for the latest innovations in the writing instruments market, customers will be turning to uni-ball for pens and pencils that fit within their lifestyle and pocket.

Sold loose in 36 piece displays and in a variety of single, twin and triple pack formats, uni-ball's core product offering can be attractively displayed to promote a one-stop shop for all Back to School items.

Essential items for this year's key trading time include:

• uni-ball Signo Gel Grip - ideal for taking notes and assignments, the comfortable grip provides fatigue-free writing.
• uni-ball Signo Gelstick eight piece wallet - smooth and easy to write with, this standard pen for daily use is available in eight vibrant colours. The best selling Back to School item in 2008 according to the GFK hit list by volume*.
• Jetstream Sport - part of the ever-popular Jetstream family, it's smooth and light to write with, fast drying, smudge free and finished with a funky design.
• uni-ball Vision RT - a smart, dependable and smooth writing instrument that prevents the leakage of ink thanks to its automatically retracting tip.
• uni-ball Eye - a worldwide favourite that features the revolutionary 'uni-flow system' to ensure a continuous flow of ink until the very last drop.

Renowned for their constant innovation, Mitsubishi Pencil Company's Back to School offering is of no exception with three exciting new products complementing the extensive range that features within this promotion.

• The new Correction Pen Plus rewrites on any corrected surface, ideal for changing those words that have been penned to paper. Quick drying, the pen is ideal for use with rollerball pens which many conventional correction products are not.
• Leading the way with its revolutionary core rotation engine, that continually rotates as you write, the new uni Kuru Toga mechanical pencil guarantees your lead will always stays sharp.
• A new addition to the family of POSCA marker pens, the new slimline POSCA allows you to add the finer details to your design. It writes on any surface with a water based pigment ink that produces, poster-like vibrant colours.

Commenting on this season's must have stationery items, Stuart Barker, Marketing Manager at Mitsubishi Pencil Co. said: "Retailers will find our products in high demand over the back to school period. We appreciate space is at a premium at this trading time, so have therefore responded by offering a range of standard and bespoke display solutions.

"Year on year we introduce innovative new products that are influenced by our customers' demands. The writing instruments market also demands quality and great value, which all of our key Back to Schools products have successfully demonstrated."

To find out more about Mitsubishi Pencil Co. visit www.uniball.co.uk

*GFK Marketing Services September 2008